If you’re selling goods or
services online, you’re surely familiar with the pains of collecting payments
from your customers and clients. You may have heard of a new way of accepting
payments using bitcoin and already wondering what are that benefits to you as a
merchant, and what kinds of businesses are accepting bitcoin today?
The examples of businesses
accepting bitcoin are numerous and the possibilities are endless; from fashion and
jewelry stores, to consumer electronics shops, to airlines, hotels and
restaurants, many of which are online and offline merchants. Most notable
international companies accepting bitcoin today are Microsoft, Expedia, Dell
When it comes to the Middle East,
bitcoin technology has the potential to boost its fast growing e-commerce
market by offering a cheaper and easier payment method to consumers and
merchants. Credit card penetration in the region is low, as a large percentage
of adults in the Middle East don’t have a bank account. This leaves online
retailers stuck with accepting cash payments for online merchandises, in fact
close to 75% of online transactions are done by Cash-on-Delivery.
On the other hand, even if merchants accept credit card payments, they’re still
charged close to 3-5% fee on transactions and exposed to fraud and chargebacks
Below we’ve listed the main six
reasons why you, as a merchant, should start accepting bitcoin today:
1. Lower transaction costs: Credit card fees run anywhere
from 3-5% plus $.30 per swipe. Bitcoin transactions are free (with few cents
going to the network as miner fees) and you don’t have to pay machine monthly
rental fees or deposits. Sure, the majority of consumers in the region buys
goods and services either using cash or credit cards. Digital currencies such
as bitcoin may look like a distant third. But the use of bitcoin as new payment
option will continue to rise at the retail level as more and more people learn
about it and realize its benefits of the technology as a cheaper and easier
payment option for both merchants and consumers.
2. No chargebacks: When you accept bitcoin
payments, there are no chargebacks – meaning there is less risk to the seller,
for this single reason alone merchants should embrace bitcoin payments. Your
chargeback rate can have a huge impact on your bottom line, especially if
you’re a small-medium sized online store.
3. Easy to use
and set up: It’s
extremely easy for you and for your customers to get up and running to start
accepting bitcoin. It’s as easy as downloading a bitcoin wallet on your phone
or opening a bitcoin web wallet online and generating a QR code for your clients to scan so they
can pay you immediately. It’s really that simple. You don’t need to place any
deposits or go through lengthy verifications to set up and get going.
diverse payment options to increase your sales: If you want more customers to buy on your
platform, make it easy for them by offering diverse payment options that cater
to their needs. Set up your business to start accepting bitcoin. Bitcoin users
tend to be tech savvy young consumers who prefer to purchase goods using
bitcoin over other methods. This means that they will gravitate toward
merchants that offer them ability to pay for goods and services via bitcoin. You
may wonder how’s bitcoin adoption growing in the Middle East. Today, our BitOasis products (wallet and exchange) are available
across the Middle East with our exchange and buy bitcoin service only available
in UAE. The past 6 months we’ve seen tremendous wallet and growth and our
users’ buy bitcoin order volumes almost doubling on monthly basis.
publicity: When you place a ‘Bitcoin
Accepted Here’ sticker in your storefront or announce it on your online
store, it’s an immediate conversation starter because you’ve shared with the
world that your store is embracing a new innovative payment option. Since
bitcoin is new and newsworthy, your brand can capitalize on being associated
with the new trend of adopting and embracing digital currency. Free press
equals more marketing for your business. Who wouldn’t want that?
6. Cross Border: Bitcoin is a
global payment system, it’s not bound to a geographical area or a certain
company, and with bitcoin anyone across the world with access to the internet
can now pay instantly and cross border without the need to have a bank account.
Accepting bitcoins means accepting all customers across the world to pay on
your platform without any friction or any extra fees. Your customers are only a
If you’re an online
store that wants to start accepting bitcoin payments, get in touch with us at [email protected] to get you set up. If you have any questions don’t hesitate
to reach out to me.